Internet Marketing







What is Online Marketing?


Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.


Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, offer details to prospective clients and to reach various geographical regions and niche markets.


CONSUMER centered marketing is the key for success of any company. Concentrating on client wants and needs will help a service to please in fact to thrill its clients better and effectively. Building close relationships and retaining existing customers is very important because acquiring a new consumer is pricey than keeping the existing customer.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.


Internet Marketing Tools


Search Engine Marketing


Due to the fact that 85% of Internet web surfers use search engines to discover new sites, search Engine marketing is important. Research reports reveal that most of online purchases stem from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


E-mail is the most popular online activity. According to the research study findings 96% online users utilize E-mail. E-mail marketing can be used to drive sales, provide customer support and to construct close relationships with the clients. Email marketing is an expense effective Internet Marketing tool and the results can be easily measured. We can expect a higher reaction rate around 10-- 15% from an internal E-mail list. If we are to rent an E-mail list from an outdoors source the response rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and expense reliable marketing due to the fact that you pay just for efficiency.


Banner Advertising


When its introduce for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still thinks about as an effective branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be utilized to get the word out about your service among the target market. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of information about brand-new sites. Hotmail is among the first examples of Viral Marketing.


Publicity


Publicity has to do with developing awareness, developing trust and reliability. Online press release distribution plays the primary function in this.


Browse Engine marketing is important because 85% of Internet web surfers use search engines to find brand-new sites. E-mail marketing can be used to drive sales, provide consumer service and to construct close relationships with the clients. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.

















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